Privacy Policy

Who We Are

benti web design & marketing, llc ("we," "us," or "our") operates benti.digital (the "Service"). This privacy notice explains how we collect, use, and protect your personal information when you visit our website.

Contact Information:

Email: [email protected]

Address: 522 W RIVERSIDE AVE #5830 Spokane, WA, 99201, United States

Information We Collect

Website Analytics

We use Matomo, a web analytics platform, to understand how visitors use our website. All data is immediately anonymized upon collection, meaning it cannot be used to identify individual visitors. Matomo collects:

• IP addresses (immediately anonymized to remove personal identification)

• Pages visited and time spent on each page

• Referring website

• Browser type and version

• Operating system

• Device type (desktop, mobile, tablet)

• Approximate geographic location (country/region level only)

• Date and time of visit

Important: Since all data is anonymized, it does not constitute personal data under GDPR or personal information under California law.

Cookies and Tracking

Our Matomo installation uses cookies to:

• Distinguish between unique visitors

• Remember user preferences

• Track user interactions across pages

Legal Basis for Processing (GDPR)

Since we immediately anonymize all collected data, it does not constitute personal data under GDPR. However, we maintain this notice for transparency about our data practices.

How We Use Your Information

We use the collected data to:

• Analyze website traffic and user behavior

• Improve website functionality and user experience

• Identify technical issues and security threats

• Generate statistical reports (anonymized)

Data Sharing and Disclosure

We do not sell your personal information. We may share data in the following circumstances:

• With service providers who assist in website operations (under strict confidentiality agreements)

• When required by law or to protect our legal rights

• In connection with a business transfer or merger

Your Privacy Rights

GDPR Rights (EU Residents)

Since we only collect anonymized data that cannot identify individuals, traditional GDPR rights (access, rectification, erasure, etc.) do not apply to our analytics data. However, you can still:

• Opt out of analytics tracking entirely

• Contact us with any privacy concerns

California Privacy Rights (CCPA/CPRA)

Since we only collect anonymized information that cannot identify individuals, California privacy rights regarding personal information do not apply to our analytics data. However, you can still opt out of tracking if desired.

Data Retention

We retain analytics data for:

• Raw log data: 24 months

• Aggregated reports: 50 months

• Anonymized statistics: Indefinitely

International Data Transfers

If you are located outside [your country], your information may be transferred to and processed in [your country]. We ensure adequate protection through appropriate safeguards.

Opt-Out Options

Analytics Opt-Out

You can opt out of Matomo tracking by:

• Browser Settings: Configure your browser to block cookies

• Do Not Track: We respect Do Not Track signals

• Opt-Out Below: Use our opt-out mechanism

Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest

• Regular security assessments

• Access controls and authentication

• Staff training on data protection

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.

Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16.

Changes to This Privacy Notice

We may update this privacy notice to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated notice on our website.

Contact Us

For questions about this privacy notice or to exercise your privacy rights, contact us at:

Email: [email protected]

Address: 522 W RIVERSIDE AVE #5830 Spokane, WA, 99201, United States